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Moving from Use Cases to Business Purpose — The New AI Imperative for Insurers

In the world of insurance, AI adoption is no longer a question of “why”- it’s about “how” and “what truly moves the needle.”

At DSW, we believe the future of AI in insurance isn’t just about building individual use cases. It’s about aligning every use case — every model, every agent, every interaction — to a clear Statement of Business Purpose (SBP).

Because when AI connects directly to what the business is trying to achieve, adoption becomes not just easier — it becomes inevitable.

DSW UnifyAI: A Platform Built Around Business Purpose

UnifyAI isn’t just a platform to build and deploy AI/ML or GenAI use cases — it’s a real-time AI engine designed to:

  • Understand enterprise context
  • Seamlessly integrate ML & GenAI workflows
  • Enable modular but interconnected AI systems
  • Deliver value at the point of business impact

Our approach is simple: Start with your business purpose. Then, map the AI/ML and GenAI use cases needed to get there.

What Do Business Purposes in Insurance Look Like?

Here are a few key Statements of Business Purpose (SBPs), but not limited to -emerging across insurers, where we see AI gaining real traction:

Statement of Business Purpose — Combination of various AI/ML or GenAI use cases

Why Is This Shift Important?

When AI use cases operate in isolation, value stays fragmented.

But when they are linked back to a unifying business purpose, here’s what changes:

They’re easier to justify internally, outcomes are measurable and visible, AI adoption becomes part of the business rhythm, stakeholders across functions rally around impact, it unlocks cross-functional compounding value

The DSW UnifyAI Advantage

DSW is not just bringing a platform. We’re bringing an AI operating layer, along with the expertise to walk with insurers through:

  • Aligning use cases to SBPs
  • Designing interconnected workflows (ML + GenAI)
  • Implementing fast: 30 days for AI/ML, 2–4 hours for GenAI readiness
  • Ensuring sustainable, governed, and scalable execution

More than just an UnifyAI platform — we are a committed AI partner, co-owning the journey to embed intelligence into the very core of insurance workflows.

Thought: AI That Understands Why

AI adoption tied to “what the business cares about” isn’t just more impactful — it’s more sustainable.

That’s the DSW UnifyAI difference.

Let’s build for outcomes, not just experiments.

Let’s align to purpose, not just pilots.

Let’s make AI count — where it matters most.

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